Otherwise known by the acronym PPC, pay-per-click advertising can be a great way to generate revenue and increase overall conversion rates. However, those who are unfamiliar with how this strategy functions may actually find that they are spending more than they would like. This is a primary reason why many enterprises choose to outsource these services to a third-party SEO firm. Still, there are other advantages enjoyed when utilising an expert within this field.
The Power of CPC
CPC is an abbreviation for cost-per-click. When someone clicks upon a certain advertisement within the Google search engine, the company will pay a specific amount of money to the advertiser (1). Once one’s current funds are depleted, Google will cease running the listing until more money is placed into an account. So, it is clear that only the most relevant advertisements and keywords should be employed. Professional firms can help with this task.
Many experts have found that companies are losing between 20 and 60 per cent of their pay-per-click budget due to such mistakes as (2):
Improper conversion tracking.
Poor keyword quality scores.
On the contrary, professional agencies are well aware of these pitfalls and will make certain that their efforts are focused in the right direction.
If used properly, pay-per-click advertising campaigns can represent a powerful tool when compared to traditional SEO. It is always a good idea to use the services of a third-party professional.