Brand Marketing Zone Ltd., a well-known advertising and marketing firm across the U.K. releases a new video marketing product. According to a study conducted by Cisco, video content will make up almost 70 per cent of all global consumer internet traffic by 2017.
Premier SEO services provider Brand Marketing Zone Ltd. launches a new product called “Marketing for Chiropractors”. According to the Capterra Medical Software Blog, 66 percent of chiropractors find new patients through their websites. It only makes sense, therefore, that practitioners invest in a good online marketing solution to resolve some of the biggest challenges for chiropractic professionals. Figures from the World Federation of Chiropractic indicate that there are roughly 84,658 chiropractors in the world, 3,013 of which practice in the U.K. Online marketing might just be what chiropractic practices need to get ahead of the competition.
The biggest marketing mistake that chiropractors face is that they don’t have a way to accurately track and measure their advertising and marketing efforts. This is because most the businesses in this industry are considered as “small enterprises” and often resort to handling their own advertising strategies.
If you’re looking to boost the online marketing of your business, you’ve probably heard about pay-per-click or PPC advertising. Aside from some of its basic features, you may still be in the process of deciding whether or not this kind of advertising would be good for your business. Here are some of the benefits of PPC.
Otherwise known by the acronym PPC, pay-per-click advertising can be a great way to generate revenue and increase overall conversion rates. However, those who are unfamiliar with how this strategy functions may actually find that they are spending more than they would like. This is a primary reason why many enterprises choose to outsource these services to a third-party SEO firm. Still, there are other advantages enjoyed when utilising an expert within this field.
The advantages of pay-per-click (PPC) advertising cannot be understated, especially for small businesses vying for a considerable piece of online real estate. There is one caveat, though: PPC, like SEO, is not easily handled in-house. Here’s why hiring an agency that specializes in PPC is vital:
It Requires Time and Focus
As a business owner, you’re likely focused on running your business and all its core functions per se, and adding to your responsibilities can spread you thin. Managing a PPC campaign requires a massive amount of analysis and optimization to keep your ROI on the good side. If you add that to your responsibilities, you might not be able to provide your business the full attention it needs.
Brand Marketing Zone Ltd., a premier online brand marketing company known throughout the U.K., has added a new service called “Marketing for Dentists”. This new product is aimed at helping dental practices build their brands and increase their online visibility. According to a study conducted by Sesame Communications, 93 percent of dental patients find it more convenient to find answers online instead of calling an office. Furthermore, the Pew Research Center has found that people with dental problems are actively seeking for dentists online. The study said that 72 percent of internet users look for health information, 25 percent look up their symptoms, and 46 percent end up getting medical attention.
In the world of digital marketing, there are two major performers when it comes to drawing website traffic – SEO and Pay-per-click (PPC) advertising. There are several advantages to adapting both, yet many companies simply pick one – SEO
However, the SEO process can sometimes be a complicated one. With the rate of evolving algorithm updates, the stiff competition, and the organic nature of SEO, you often have to wait a few months before you see the results. On the other hand, PPC advertising has the ability to quickly drive highly-targeted traffic to your business’ website.
The only potential drawback to this performer’s ability is that it may need a lot of knowledge and experience to properly set it up. Many business owners think that PPC is just about creating a bunch of Google AdWords campaigns, but they often realize the hard way that they’ve blown through their budgets with nothing concrete to show for it.
Fortunately, seasoned online marketing companies have included PPC among their services. These specialized PPC agencies understand that AdWords settings can be quite complex and intimidating, especially to first time users. They also know that setting the wrong ad copy can effectively ruin your marketing campaign before it even starts.
This may be why more people opt for SEO. However, if done correctly, PPC levels the playing field especially if your business is just starting out.