If you’re looking to boost the online marketing of your business, you’ve probably heard about pay-per-click or PPC advertising. Aside from some of its basic features, you may still be in the process of deciding whether or not this kind of advertising would be good for your business. Here are some of the benefits of PPC.
The advantages of pay-per-click (PPC) advertising cannot be understated, especially for small businesses vying for a considerable piece of online real estate. There is one caveat, though: PPC, like SEO, is not easily handled in-house. Here’s why hiring an agency that specializes in PPC is vital:
It Requires Time and Focus
As a business owner, you’re likely focused on running your business and all its core functions per se, and adding to your responsibilities can spread you thin. Managing a PPC campaign requires a massive amount of analysis and optimization to keep your ROI on the good side. If you add that to your responsibilities, you might not be able to provide your business the full attention it needs.
In the world of digital marketing, there are two major performers when it comes to drawing website traffic – SEO and Pay-per-click (PPC) advertising. There are several advantages to adapting both, yet many companies simply pick one – SEO
However, the SEO process can sometimes be a complicated one. With the rate of evolving algorithm updates, the stiff competition, and the organic nature of SEO, you often have to wait a few months before you see the results. On the other hand, PPC advertising has the ability to quickly drive highly-targeted traffic to your business’ website.
The only potential drawback to this performer’s ability is that it may need a lot of knowledge and experience to properly set it up. Many business owners think that PPC is just about creating a bunch of Google AdWords campaigns, but they often realize the hard way that they’ve blown through their budgets with nothing concrete to show for it.
Fortunately, seasoned online marketing companies have included PPC among their services. These specialized PPC agencies understand that AdWords settings can be quite complex and intimidating, especially to first time users. They also know that setting the wrong ad copy can effectively ruin your marketing campaign before it even starts.
This may be why more people opt for SEO. However, if done correctly, PPC levels the playing field especially if your business is just starting out.
Many website owners may be turned off at the thought of Pay-per-Click (PPC) advertising. The thing here is that they are probably just focusing on its disadvantage—it’s not really that ideal for long-term web traffic, after all, compared to organic SEO.
However, it should be noted that PPC also has its advantages. Granted, it is not for everyone, but this applies to every online marketing strategy. Also, it can be used in tandem with other methods so you can reap its benefits while offsetting its disadvantages. Continue reading
Pay-per-click advertising works by placing an ad on search engine results page, allowing you to quickly earn visitors to your website. As with any marketing strategy, PPC requires testing and retesting to get the best results. However, in testing PPC ads, some businesses commit some mistakes that can be costly in the end.
Testing Everything All the Time
Though it’s true that you should test and retest your ads, it’s more important that you take the time to understand your goal and why you are doing a particular test in the first place. Testing is important, but planning your strategy on the drawing board for effective PPC is crucial. Continue reading
Most businesses might be thinking that pay-per-click is irrelevant these days. On the contrary, pay-per-click remains to be one of the most effective and fastest ways to attract more customers. If not implemented properly, a pay-per-click campaign can be quite costly for your part, and knowing the most common of them can help save you from doing them once you start your own PPC campaign.
Leading to your Home Page or Contact Page
If you’re using a specific product you offer as your keyword, then don’t lead them to your home page and make them search for the product themselves, or worse, force them to enter their contact details. If possible, direct them to targeted landing pages, or custom landing pages which provide the information the visitor is looking for. Continue reading
Pay-per-click (PPC) ads are seen as backstop tools to aid in marketing one’s online business while more permanent solutions are being formulated. Still, the process never stops when you put out a new ad; creative brainstorming (and copywriting) is an on-going practice. A veteran PPC agency will help you fine-tune the ads you have in mind and on paper. Here are some tips to get you on the move. Continue reading