If you’re looking to boost the online marketing of your business, you’ve probably heard about pay-per-click or PPC advertising. Aside from some of its basic features, you may still be in the process of deciding whether or not this kind of advertising would be good for your business. Here are some of the benefits of PPC.
Otherwise known by the acronym PPC, pay-per-click advertising can be a great way to generate revenue and increase overall conversion rates. However, those who are unfamiliar with how this strategy functions may actually find that they are spending more than they would like. This is a primary reason why many enterprises choose to outsource these services to a third-party SEO firm. Still, there are other advantages enjoyed when utilising an expert within this field.
The advantages of pay-per-click (PPC) advertising cannot be understated, especially for small businesses vying for a considerable piece of online real estate. There is one caveat, though: PPC, like SEO, is not easily handled in-house. Here’s why hiring an agency that specializes in PPC is vital:
It Requires Time and Focus
As a business owner, you’re likely focused on running your business and all its core functions per se, and adding to your responsibilities can spread you thin. Managing a PPC campaign requires a massive amount of analysis and optimization to keep your ROI on the good side. If you add that to your responsibilities, you might not be able to provide your business the full attention it needs.
Keywords do more than just improve a website’s SEO, for these are also essential in a successful pay-per-click campaign. Choosing the right keywords and phrases ensure that your pay-per-click ad will be seen and clicked by the right people. Here are simple ways to find the right keywords.
Think like a customer. Take some time to put yourself in your audience’s shoes. Think of the phrases or words they would type in Google search box when looking for products and services like yours.
Know what makes a good keyword. Whatever keywords or phrases you may use, make sure that these are highly specific and significantly relevant to your business. Your keywords should tie in with your ad copy and your website.
Avoid being vague. Use specific and targeted words and avoid general terms or words. Another thing to avoid is adding keywords that may generate a lot of traffic but are not related to your ad.
Try using Google’s Keyword Tool. Google has a comprehensive Keywords Tool that you can utilize to get ideas for keywords. Simply submit a keyword or URL and choose relevant and traffic-generating words from the result.
Use different variations. Not all customers are the same, and some might use different terms for your products. Make sure to list variations in your keywords, including synonyms, colloquial terms, alternative spellings, and singular and plural versions.
In the world of digital marketing, there are two major performers when it comes to drawing website traffic – SEO and Pay-per-click (PPC) advertising. There are several advantages to adapting both, yet many companies simply pick one – SEO
However, the SEO process can sometimes be a complicated one. With the rate of evolving algorithm updates, the stiff competition, and the organic nature of SEO, you often have to wait a few months before you see the results. On the other hand, PPC advertising has the ability to quickly drive highly-targeted traffic to your business’ website.
The only potential drawback to this performer’s ability is that it may need a lot of knowledge and experience to properly set it up. Many business owners think that PPC is just about creating a bunch of Google AdWords campaigns, but they often realize the hard way that they’ve blown through their budgets with nothing concrete to show for it.
Fortunately, seasoned online marketing companies have included PPC among their services. These specialized PPC agencies understand that AdWords settings can be quite complex and intimidating, especially to first time users. They also know that setting the wrong ad copy can effectively ruin your marketing campaign before it even starts.
This may be why more people opt for SEO. However, if done correctly, PPC levels the playing field especially if your business is just starting out.
To successfully market your business on Facebook with the help of a PPC agency, you need to understand how Facebook differs from other social media sites. As most people regard Facebook as a social space where they can connect with their friends and family, you need to join conversations and generate interest rather than adopt hard-sell tactics that will drive people away.
Many website owners may be turned off at the thought of Pay-per-Click (PPC) advertising. The thing here is that they are probably just focusing on its disadvantage—it’s not really that ideal for long-term web traffic, after all, compared to organic SEO.
However, it should be noted that PPC also has its advantages. Granted, it is not for everyone, but this applies to every online marketing strategy. Also, it can be used in tandem with other methods so you can reap its benefits while offsetting its disadvantages. Continue reading