Forging Better PPC Ads

Pay-per-click (PPC) ads are seen as backstop tools to aid in marketing one’s online business while more permanent solutions are being formulated. Still, the process never stops when you put out a new ad; creative brainstorming (and copywriting) is an on-going practice. A veteran PPC agency will help you fine-tune the ads you have in mind and on paper. Here are some tips to get you on the move. Continue reading

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PPC vs. Banner Ads: Which Ones Are Right for You?

With technology becoming more advanced than ever, many business owners now prefer digital marketing over traditional marketing methods. Still, most of their online marketing campaigns are geared toward search engine optimization or SEO–not a lot of them realize the benefits of incorporating pay per click (PPC) advertising into their campaigns.

If you’re a business owner and PPC is new to you, think of it as the typical banner ads you see when you view a website—but better. You see, they work with different principles. Continue reading