Brand Marketing Zone Ltd., a premier online brand marketing company known throughout the U.K., has added a new service called “Marketing for Dentists”. This new product is aimed at helping dental practices build their brands and increase their online visibility. According to a study conducted by Sesame Communications, 93 percent of dental patients find it more convenient to find answers online instead of calling an office. Furthermore, the Pew Research Center has found that people with dental problems are actively seeking for dentists online. The study said that 72 percent of internet users look for health information, 25 percent look up their symptoms, and 46 percent end up getting medical attention.
Keywords do more than just improve a website’s SEO, for these are also essential in a successful pay-per-click campaign. Choosing the right keywords and phrases ensure that your pay-per-click ad will be seen and clicked by the right people. Here are simple ways to find the right keywords.
Think like a customer. Take some time to put yourself in your audience’s shoes. Think of the phrases or words they would type in Google search box when looking for products and services like yours.
Know what makes a good keyword. Whatever keywords or phrases you may use, make sure that these are highly specific and significantly relevant to your business. Your keywords should tie in with your ad copy and your website.
Avoid being vague. Use specific and targeted words and avoid general terms or words. Another thing to avoid is adding keywords that may generate a lot of traffic but are not related to your ad.
Try using Google’s Keyword Tool. Google has a comprehensive Keywords Tool that you can utilize to get ideas for keywords. Simply submit a keyword or URL and choose relevant and traffic-generating words from the result.
Use different variations. Not all customers are the same, and some might use different terms for your products. Make sure to list variations in your keywords, including synonyms, colloquial terms, alternative spellings, and singular and plural versions.
In the world of digital marketing, there are two major performers when it comes to drawing website traffic – SEO and Pay-per-click (PPC) advertising. There are several advantages to adapting both, yet many companies simply pick one – SEO
However, the SEO process can sometimes be a complicated one. With the rate of evolving algorithm updates, the stiff competition, and the organic nature of SEO, you often have to wait a few months before you see the results. On the other hand, PPC advertising has the ability to quickly drive highly-targeted traffic to your business’ website.
The only potential drawback to this performer’s ability is that it may need a lot of knowledge and experience to properly set it up. Many business owners think that PPC is just about creating a bunch of Google AdWords campaigns, but they often realize the hard way that they’ve blown through their budgets with nothing concrete to show for it.
Fortunately, seasoned online marketing companies have included PPC among their services. These specialized PPC agencies understand that AdWords settings can be quite complex and intimidating, especially to first time users. They also know that setting the wrong ad copy can effectively ruin your marketing campaign before it even starts.
This may be why more people opt for SEO. However, if done correctly, PPC levels the playing field especially if your business is just starting out.
Renowned brand marketing company Brand Marketing Zone, Ltd. is offering a new service called “Social Wi-Fi Marketing” for businesses in virtually every industry, including restaurants, casinos, airports, movie theatres, retail stores, hotels, and more. With this new service, businesses can turn their free internet access into one of their most powerful marketing tools and lead generation strategies. This new service has many potential benefits for those seeking to increase their online visibility and grow their current list of customers.
Offering free Wi-Fi has long since been a tactic for many businesses to attract more customers. In fact, 79 percent of mobile consumers base their decision of whether to shop or dine in a particular store on the availability of free Wi-Fi. With the ever-growing numbers of tablet and smartphone users, most (if not all) businesses are realising the need to offer free internet access to their customers.
Brand Marketing Zone, Ltd, an online brand marketing company helps restaurants attract more customers by taking advantage of the boost in mobile searches. More than any other industry, restaurants are the most searched on mobile devices, getting a nearly 90% conversion rate with most of this number converting within the hour. However, many restaurants fail to capitalize on this opportunity as only a few have mobile optimised websites. An estimated 75% of all restaurant searches are done by mobile users, and if websites aren’t displayed properly on mobile devices, customers tend to lose interest.
To successfully market your business on Facebook with the help of a PPC agency, you need to understand how Facebook differs from other social media sites. As most people regard Facebook as a social space where they can connect with their friends and family, you need to join conversations and generate interest rather than adopt hard-sell tactics that will drive people away.
Many website owners may be turned off at the thought of Pay-per-Click (PPC) advertising. The thing here is that they are probably just focusing on its disadvantage—it’s not really that ideal for long-term web traffic, after all, compared to organic SEO.
However, it should be noted that PPC also has its advantages. Granted, it is not for everyone, but this applies to every online marketing strategy. Also, it can be used in tandem with other methods so you can reap its benefits while offsetting its disadvantages. Continue reading