Your Business Needs a PPC Agency

In the world of digital marketing, there are two major performers when it comes to drawing website traffic – SEO and Pay-per-click (PPC) advertising. There are several advantages to adapting both, yet many companies simply pick one – SEO

However, the SEO process can sometimes be a complicated one. With the rate of evolving algorithm updates, the stiff competition, and the organic nature of SEO, you often have to wait a few months before you see the results. On the other hand, PPC advertising has the ability to quickly drive highly-targeted traffic to your business’ website.

The only potential drawback to this performer’s ability is that it may need a lot of knowledge and experience to properly set it up. Many business owners think that PPC is just about creating a bunch of Google AdWords campaigns, but they often realize the hard way that they’ve blown through their budgets with nothing concrete to show for it.

Fortunately, seasoned online marketing companies have included PPC among their services. These specialized PPC agencies understand that AdWords settings can be quite complex and intimidating, especially to first time users. They also know that setting the wrong ad copy can effectively ruin your marketing campaign before it even starts.

This may be why more people opt for SEO. However, if done correctly, PPC levels the playing field especially if your business is just starting out.

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Costly Pay-Per-Click Mistakes to Avoid

Most businesses might be thinking that pay-per-click is irrelevant these days. On the contrary, pay-per-click remains to be one of the most effective and fastest ways to attract more customers. If not implemented properly, a pay-per-click campaign can be quite costly for your part, and knowing the most common of them can help save you from doing them once you start your own PPC campaign.

Leading to your Home Page or Contact Page

If you’re using a specific product you offer as your keyword, then don’t lead them to your home page and make them search for the product themselves, or worse, force them to enter their contact details. If possible, direct them to targeted landing pages, or custom landing pages which provide the information the visitor is looking for. Continue reading