The Cardinal Elements of PPC Ads

When you enter some keywords into a search engine, other search results can pop up on certain sections of the listing page. These are pay-per-click (PPC) ads, which help direct customers to a specific landing page on your business website. In exchange, you pay a small fee to the ad provider because the ad was clicked. The wording of your ad copy helps customers make a decision about visiting the site, and if your verbiage is off-target, a skilled PPC agency will aid in bringing it back on the mark. Here are some cardinal elements worth noting in your ads:

Looking at the Competition

Some PPC specialists recommend a discreet but detailed look at your competition. What are they doing right? What are they doing wrong? Study their most prominent ads for strengths you can adapt and weaknesses you can avoid… or exploit. Continue reading


Forging Better PPC Ads

Pay-per-click (PPC) ads are seen as backstop tools to aid in marketing one’s online business while more permanent solutions are being formulated. Still, the process never stops when you put out a new ad; creative brainstorming (and copywriting) is an on-going practice. A veteran PPC agency will help you fine-tune the ads you have in mind and on paper. Here are some tips to get you on the move. Continue reading