Brand Marketing Zone Ltd., a well-known advertising and marketing firm across the U.K. releases a new video marketing product. According to a study conducted by Cisco, video content will make up almost 70 per cent of all global consumer internet traffic by 2017.
Premier SEO services provider Brand Marketing Zone Ltd. launches a new product called “Marketing for Chiropractors”. According to the Capterra Medical Software Blog, 66 percent of chiropractors find new patients through their websites. It only makes sense, therefore, that practitioners invest in a good online marketing solution to resolve some of the biggest challenges for chiropractic professionals. Figures from the World Federation of Chiropractic indicate that there are roughly 84,658 chiropractors in the world, 3,013 of which practice in the U.K. Online marketing might just be what chiropractic practices need to get ahead of the competition.
The biggest marketing mistake that chiropractors face is that they don’t have a way to accurately track and measure their advertising and marketing efforts. This is because most the businesses in this industry are considered as “small enterprises” and often resort to handling their own advertising strategies.
If you’re looking to boost the online marketing of your business, you’ve probably heard about pay-per-click or PPC advertising. Aside from some of its basic features, you may still be in the process of deciding whether or not this kind of advertising would be good for your business. Here are some of the benefits of PPC.
Otherwise known by the acronym PPC, pay-per-click advertising can be a great way to generate revenue and increase overall conversion rates. However, those who are unfamiliar with how this strategy functions may actually find that they are spending more than they would like. This is a primary reason why many enterprises choose to outsource these services to a third-party SEO firm. Still, there are other advantages enjoyed when utilising an expert within this field.
The accounting industry is a highly competitive marketplace, and an increasing number of individuals and businesses are searching for their services online. As such, marketers for accountants would have to expand their brand marketing tactics beyond traditional referral activities. In line with this, Brand Marketing Zone, a leading digital marketing company serving UK professional firms, is offering Pay-Per-Click (PPC) services as one component of its brand new product, “Marketing for Accountants”. PPC is a targeted form of online marketing that’s been proven to significantly boost leads generation for businesses employing it.
The advantages of pay-per-click (PPC) advertising cannot be understated, especially for small businesses vying for a considerable piece of online real estate. There is one caveat, though: PPC, like SEO, is not easily handled in-house. Here’s why hiring an agency that specializes in PPC is vital:
It Requires Time and Focus
As a business owner, you’re likely focused on running your business and all its core functions per se, and adding to your responsibilities can spread you thin. Managing a PPC campaign requires a massive amount of analysis and optimization to keep your ROI on the good side. If you add that to your responsibilities, you might not be able to provide your business the full attention it needs.